Thermos

Strategy, Production

Founded in Germany in 1904, Thermos has grown into a leading brand for vacuum-insulated bottles and flasks, sold in 120 countries worldwide. When Thermos chose Italy as its entry point into Southern Europe, we were commissioned to carry out a thorough business analysis of the Italian market. Our report covered the competitive landscape, distribution strategy and product insights, giving the brand a solid foundation for its expansion.

On the brand side, we extended the Thermos Group's existing corporate identity and added cultural elements suited to the Italian market. We designed the official Italian website to bring the brand closer to local consumers and refined the logo, color scheme and graphic elements. We also produced a range of printed materials, including business cards, documents and envelopes, so the brand stays consistent across the Italian market.

In 2026, our work moved from strategy to imagery. We art-directed and produced photography and video for two of Thermos's seasonal campaigns. Summer Vibe captures the fresh, easy rhythm of everyday city summer. Back to School follows the warm return to routine through children's eyes. Both shoots started from the pace and style of Italian life, and they gave Thermos local content that fits naturally into everyday Italian life.

stai tranquilla with a tequilla

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