







Aschön
Production, Branding
Aschön is a hair salon group located in Taipei. Stay Chill Studio conducted in-depth analysis, reframed market positions, and developed brand DNA, visual communication, and marketing strategies.
With “Realize the Pursuit of Beauty” as the core brand philosophy, we continuously convey the concept of beauty through visual and social content, projecting an inspiring vision of happiness into customers’ lives.
Our goal is to build a fashionable, high-quality lifestyle with a warm and approachable tone of voice.