我們負責neum ss24 形象拍攝，涵蓋藝術指導、拍攝製作以及選角等全方位的製作服務。
此系列大片於義大利米蘭取景， 由駕馭視覺效果於商業及藝術之中的西班牙攝影師 Pablo de pastors 掌鏡。
其背後概念為展現高級住宅區的各式傳統建築大門， 與身著輪廓現代的模特互相輝映。
嘗試以衝突的美感去訴說突破框架， 放棄界線等品牌核心精神。
希望由豐富的想像空間中萃取出符合實用主義穿搭的單品， 為現代渴求美感及稀缺性的消費族群提供一種全新的選擇方案。

We were responsible for the visual campaign of neum’s SS24 collection, covering art direction, production, and casting.
The campaign of the collection was shot on location in Milan, Italy,
by the Spanish photographer Pablo de pastors who is renowned for blending commercial and artistic visual effects.
The soft color tones and elegant architectural facade complement each other beautifully.
The concept behind the shooting is to showcase the various traditional doors of upscale residential buildings,
juxtaposed with models wearing modern silhouettes.
This contrast aims to convey the brand's core spirit of breaking boundaries and renouncing borders.
The collection aspires to extract wearable pieces from a rich imaginative space,
offering modern consumers, who crave for beauty and uniqueness, a fresh and practical choice.