stay chill studio

neum

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Strategy
商業策略
&
Branding
品牌定位

neum 為台灣新銳獨立設計師品牌,強調重新探索框架與界線的定義,
體現在其輪廓設計、服裝細節以及一件多種穿法等方面,塑造出難以被定義的單一風格。
我們在設計中調和剛強及柔軟的線條,表現出『放棄界線』輪廓,圖形以頻率為發想做重複性延伸。
從初期市場調研、品牌定位、企業識別系統,
一直到包裝設計、工作室空間規劃、網站設計、形象攝影、活動規劃與執行、產品開發等等,
相當感謝neum對我們的信任,能有這次機會產出如此全方位的品牌孵化專案。

neum is an emerging independent designer brand from Taiwan,
emphasizing the re-exploration of the definitions of frameworks and boundaries.
This is reflected in their contour designs, garment details, and multi-functional clothing,
resulting in a style that defies a single definition.
In our design, we harmonize strong and soft lines to express a "boundary-less" silhouette,
with graphics inspired by frequency, extending in repetitive patterns.
From initial market research, brand positioning, and the corporate identity system,
to packaging design, studio space planning, website design,
image photography, event planning and execution, and product development
we are deeply grateful to neum for their trust, giving us the opportunity to deliver such a comprehensive brand incubation project.