neum is an emerging independent designer brand from Taiwan, emphasizing the re-exploration of the definitions of frameworks and boundaries. This is reflected in their contour designs, garment details, and multi-functional clothing, resulting in a style that defies a single definition.
In our design, we harmonize strong and soft lines to express a "boundary-less" silhouette, with graphics inspired by frequency, extending in repetitive patterns.
From initial market research, brand positioning, and the corporate identity system, to packaging design, studio space planning, website design, image photography, event planning and execution, and product development we are deeply grateful to neum for their trust, giving us the opportunity to deliver such a comprehensive brand incubation project.