Our client Goldlion 3388, is the sub-brand of Chinese high-end men's fashion group GOLDLION. For both classic series represents brand history and design series that showcase Eastern sentiments. We are responsible for the production and execution of its 2024 spring/summer photo and video. With artistic approach, presenting "mountains", "water", "smoke", and "scenery", initiating exploration between "clothing" and "scenery". We incorporate Eastern aesthetics into contemporary menswear, depicting the illusion of a mirage for the seasonal theme.