Thermos於1904年在德國創立，並銷售至全球120個國家，成為真空保溫杯瓶產品的領導品牌。
Thermos選擇義大利作為進軍南歐市場的首站，並委託我們進行義大利市場的深入商業分析。
我們提供了一份全面的報告，涵蓋競爭環境、通路策略以及產品洞察，為其市場拓展提供了堅實的基礎。
在品牌視覺整合方面，我們延續Thermos集團既有的企業識別系統，
結合義大利市場的文化特性，優化了品牌形象。
我們設計了官方網站，以提升與當地消費者的情感連結，
同時重新調整了品牌標誌、色彩方案及圖形元素。
我們還製作了一系列精美的周邊印刷品，
包括名片、文件和信封，確保品牌形象在義大利市場的統一性和適應性。


Founded in Germany in 1904,
Thermos has grown into a leading brand for vacuum-insulated bottles and flasks,
selling in 120 countries worldwide.
As Thermos selected Italy as its entry point into the Southern European market,
we were commissioned to conduct a thorough business analysis of the Italian market.
Our comprehensive report covered competitive landscape, distribution strategies, and product insights,
providing a solid foundation for their market expansion. In terms of brand visual integration,
we extended the existing corporate identity system of the Thermos Group
while incorporating cultural elements suited to the Italian market.
We designed the official website to foster a deeper connection
with local consumers and refined key brand components,
including the logo, color schemes, and graphic elements.
Additionally, we developed a range of high-quality printed materials,
such as business cards, documents, and envelopes, ensuring brand consistency and adaptability in the Italian market.